On the latest episode of Back of House, Luke Butler& Michael Rodriguesare joined by Ben Creek, Director of Food & Beverage at Accor, overseeing the Premium, Midscale & Economy portfolio across the Pacific.
Ben’s impressive hospitality career spans the globe, from events and restaurants to large-scale corporate dining, and he is now transforming hotel food and beverage across the Pacific. We cover:
- Partnership models that actually work (think hotel x operator collaborations that feel local, not “lobby-bound”).
- Table For: Accor’s new F&B platform bringing top collaborators together to create destination venues.
- Sustainability with teeth: AI-led food waste reduction and early pilots for carbon-labelled menus and information that nudges better choices without lecturing.
- Leadership at scale: building community across 225 venues with clear standards, trust and cadence, not micromanagement.
- Macro trends: the rise of no/low alcohol, more experiential dining, and activating underused hotel spaces to energise city precincts.
Ben brings sharp, practical insights.