Events & Activations Manager

Client Profile

Our client is a well-established hospitality group operating a diverse portfolio of community-focused venues. Known for creating engaging, people-led experiences, the business places strong emphasis on culture, collaboration, and delivering memorable moments for guests across food, beverage and entertainment offerings.

Job Description

Reporting to the Area Manager, the Events & Activations Manager is responsible for developing and supporting a group-wide events and activations strategy that drives footfall, customer engagement and commercial outcomes. This role partners closely with Operations, Marketing and Food and Beverage teams to deliver high-quality, on-brand experiences across selected strategic venues, with the ability to scale successful concepts across the broader portfolio. This role can be based in Sydney or Brisbane.

Key responsibilities include:

• Developing and delivering immersive in-venue events and experiential activations aligned to key trading moments

• Owning and managing an annual events and activations calendar across priority venues

• Building and nurturing commercial partnerships with suppliers, brands and entertainment providers

• Supporting venue teams with end-to-end event planning, logistics and on-the-ground execution

• Managing event budgets, tracking performance metrics and reporting on ROI and customer engagement

Candidate Profile

The ideal candidate is a commercially minded events professional with a strong background in hospitality or in-venue activations. They are creative yet operationally grounded, comfortable working across multiple stakeholders, and driven by delivering exceptional customer experiences.

Key attributes include:

• Minimum three years’ experience in hospitality, events, experiential marketing or agency environments

• Proven ability to plan and execute high-impact, customer-focused events

• Strong partnership development and stakeholder management skills

• Excellent communication, project management and organisational capability

• Analytical mindset with the ability to measure, optimise and report on event performance

• Solid digital fluency and understanding of modern marketing channels

Offer

This is an opportunity to step into a group-level role with genuine influence over how events and activations shape customer experience and commercial performance across a growing hospitality portfolio.

To learn more about this role, submit your CV or contact Phil Gannon via phil@hastingspeople.com.au for a confidential discussion.

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