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Director of Sales, MICE Focus - CBD Base

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Job Title: Director of Sales, MICE Focus - CBD Base
Job Type: Permanent
Location: Victoria
Expertise: Specialist Recruitment
Salary: Above market package commensurate to experience
Reference: 1373385
Job Published: 20 Aug 2025
Closing Date: 18 Sep 2025

Job Description

Job Description

Client Profile

Our client is a leading operator of boutique luxury properties known for their distinct design, elevated guest experiences, and high service standards. With an expanding portfolio and a clear vision for growth, they are seeking a high-performing Director of Sales to lead MICE business development for a premium regional venue. The brand is recognised for delivering memorable events and creating strong partnerships with corporate clients.

Job Description

Based in the Melbourne office with regular site visits to the property, this role is responsible for driving proactive sales strategies across the MICE sector. The successful candidate will be empowered to build long-term relationships, create new business channels, and contribute to strategic revenue goals. This is a highly autonomous role offering the opportunity to shape the commercial direction of the business.

Key responsibilities include:

  • Develop and implement a proactive sales plan targeting corporate, conferencing, and events clients

  • Identify new business opportunities through relationship building, outbound activity, and market research

  • Represent the property at industry events, trade shows, and networking opportunities

  • Collaborate with the marketing and operations teams to ensure seamless event delivery and high client satisfaction

  • Maintain strong reporting and forecasting discipline, with regular updates to leadership on pipeline and performance

  • Leverage CRM tools and sales technology to optimise workflow and client engagement

Candidate Profile

The ideal candidate will have a proven track record in MICE sales within the luxury or boutique accommodation space. They will be a confident communicator, highly proactive, and capable of independently driving business growth. A strong understanding of the corporate meetings and events market will be essential. This individual will bring a strategic mindset, creativity in approach, and a commitment to building enduring client partnerships.
Key experience and attributes include:

  • Demonstrated success in MICE or corporate event sales, ideally in a premium hospitality environment

  • Strong network of industry contacts and an ability to build lasting relationships with senior decision-makers

  • Ability to operate autonomously while collaborating effectively with broader commercial and operational teams

  • Commercially astute with a focus on delivering revenue growth and client value

  • Flexible to travel to the Macedon Ranges property as required, with a hands-on approach to building product knowledge

  • A self-starter with resilience, initiative, and a track record of exceeding sales targets

  • Exceptional presentation, negotiation, and communication skills

Offer

A competitive salary package is on offer, commensurate with experience. This is a rare opportunity to shape the sales direction of a distinctive luxury venue with clear pathways for career progression within a growing hospitality group.
To learn more about this role, submit your CV or contact Phil Gannon via phil@hastingspeople.com.au for a confidential discussion.

By applying to this role, you are agreeing to the terms set out in Hastings People's privacy policy available at the Hastings People website.https://www.hastingspeople.com.au/privacy-policy