Job Description
Client Profile
This forward-thinking hospitality group operates a collection of diverse and high-impact venues within a single Sydney precinct. Known for their innovation, energy, and guest-driven experiences, they are now seeking a digital marketing leader to elevate their brand presence across all digital channels.
Job Description
The Digital Marketing Manager will be responsible for planning, executing, and optimising digital campaigns and content across multiple hospitality brands. The role demands creativity, strategic insight, and hands-on execution across platforms, with a particular emphasis on Meta and TikTok.
Key responsibilities include:
- Developing and delivering digital marketing strategies for each brand
- Creating engaging content tailored to each venue's identity and audience
- Managing organic and paid campaigns across Meta, TikTok, and other platforms
- Overseeing content calendars, social assets, and campaign performance
- Analysing data and reporting on campaign effectiveness to guide future strategy
- Collaborating with venue managers and creatives to ensure brand alignment
You are a digital native with proven experience delivering high-impact social campaigns and content in a fast-paced environment. Passionate about food, lifestyle, and culture, you understand what resonates with modern audiences and how to make brands stand out.
Key attributes include:
- 3+ years' experience in digital or social media marketing, ideally within hospitality, lifestyle, or events
- Deep platform knowledge, especially Meta Business Suite and TikTok Ads Manager
- Strong content creation skills - video, photography, captions, and scheduling
- Ability to manage multiple brands and priorities simultaneously
- Data-driven mindset with strong skills in analytics and reporting
- Creative, agile, and highly collaborative
This is an exciting opportunity to shape the digital voice of some of Sydney's most recognisable venues, with support from a collaborative team and scope for creative autonomy.
To learn more about this role, submit your CV or contact Phil Gannon via phil@hastingspeople.com.au for a confidential discussion.
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