Job Description
Client Profile
Our client is the leading supplier of Wagyu Beef globally touching 16 markets. With a focus on nature-led approach to farming to deliver a premium product for the best restaurants in the world.
Job Description
The Global Senior Brand Manager leads the creation and execution of annual global brand plans and ensures the brand remains a globally desired premium beef brand—deeply anchored in provenance, nature-led principles, and world-class culinary culture.
Operating as a true brand business leader, this role balances creativity with commercial rigor and executional excellence, partners cross functionally and builds high-performing brand capability.
This is a hands-on leadership role suited to a strategic brand builder who thrives in premium, story-led brand environments and can balance big picture thinking with operational excellence across digital, e-commerce, PR, partnerships and experiential marketing.
The role works in close partnership with global and regional marketing and sales teams, ensuring brand strategy translates effectively to customer engagement and commercial outcomes in market. It also leads strategic collaboration with agency partners, chefs, culinary influencers, media, and key cultural partners to deliver distinctive storytelling, thought leadership, and high-impact brand experiences that reinforce the brand’s premium positioning on the global stage.
SCOPE OF ROLE
• Partner with the Global Director of Brand Marketing to evolve and steward the long-term global brand strategy and positioning
for the Brand, driving sustained relevance and leadership within the premium and luxury beef category.
• Develop a deep understanding of the category and core audiences—including high-end restaurant chefs and home-cooking enthusiasts—identifying emerging trends and ensuring the brand remains at the forefront of luxury food, culinary, and cultural movements.
• Lead the annual brand planning process and global brand-building initiatives with clear accountability for brand equity, growth, and commercial impact.
• Lead the development and delivery of integrated marketing activities that bring the brand vision to life and deliver business objectives across paid, owned and earned media, activations, partnerships, and sales support—ensuring creative excellence,
consistency, and regional relevance.
• Collaborate with and influence a wide range of internal and external stakeholders, always acting as a trusted ambassador and professional representative of the brand.
KEY RESPONSIBILITIES
Global Brand Strategy & Vision
• Co-own and evolve the long-term global brand vision, strategy, and positioning for the brand, ensuring clarity, consistency, and relevance across all priority markets.
• Leverage cultural, audience, customer, category, and performance insights to identify growth opportunities and prioritize strategic initiatives.
• Ensure the brand remains at the forefront of premium beef, aligned with global culinary, cultural, and lifestyle movements.
Global Brand Planning & Performance
• Lead the development of annual and multi-year global brand plans, aligned to business strategy and financial objectives, with clear KPIs and activation roadmaps.
• Translate long-term brand strategy into clear, actionable priorities for markets, partners, and teams.
• Monitor brand performance across equity, growth, and commercial impact, embedding a performance mindset through robust measurement, ROI tracking, and optimization.
Integrated Campaign Development & Execution
• Lead the development and delivery of integrated global marketing activities across paid, owned and earned channels including digital, e-commerce, PR, partnerships, brand activations, experiential marketing, education, and sales enablement.
• Lead and manage agency specialist partners and the marketing team to ensure activities are delivered to the highest creative and executional standards, on time and on budget, with post-campaign learning applied to continuously evolve effectiveness.
• Champion brand positioning, tone of voice, and visual identity, ensuring consistency and high-touch expression across all consumer and customer touch points.
• With support of the brand team, drive innovation in storytelling, content, experiential marketing, and digital ecosystems to enhance brand desirability and engagement.
PR, Partnerships & Brand Activations
• With the support of the wider marketing team, champion the Ambassador and KOL programs building strong, collaborative partnerships with chefs, culinary ambassadors, media, and key cultural partners, ensuring the brand is professionally and authentically represented.
• Guide and oversee high-profile brand initiatives including flagship activations, creative shoots, cultural partnerships, and PR-led moments.
• Proactively lead PR initiatives leveraging earned media opportunities & partnerships, that drive brand discovery among Top Chef communities and Home Cooking Enthusiasts.
E-commerce & Digital Leadership
• Drive brand visibility and discovery with always on digital programs and management of the brand website.
• Guide and oversee the content strategy, supporting the Content Manager in the development of authentic, well produced content.
• Own the global paid media strategy, partnering with agencies to extend reach, drive engagement and conversion, and optimize performance through data and insights.
• Co-develop and launch the Brand’s e-commerce platform, ensuring best-in-class brand storytelling, customer experience, and commercial performance.
• Partner cross-functionally to optimize traffic, conversion, retention, and CRM effectiveness while protecting premium brand standards.
Commercial Partnership & Market Enablement
• Work in close partnership with global customer marketing and sales teams to ensure brand strategy translates effectively into customer engagement and commercial outcomes.
• Support brand activation strategies across customers, distributors, chefs, media, and cultural influencers, enabling best-in-class execution in market.
• Develop and deploy market-relevant toolkits, collateral, assets, and programs that enable customer activation while protecting brand integrity and consistency.
Budget & Governance
• Own and manage the global brand marketing budget, ensuring disciplined investment, tracking throughout the financial year.
• Establish strong marketing governance, processes, and performance reporting, partnering with Legal, Finance, Supply Chain, and other functions to manage risk and protect brand reputation.
Leadership & Capability Building
• Lead, coach, and develop direct reports, setting clear goals and development plans aligned to brand and business priorities. Support succession planning and long-term capability building within the brand function.
• Foster a high-performing, collaborative team culture grounded in accountability, care, curiosity, and ambition.
• Represent the brand confidently and credibly with internally with Senior leaders and externally at culinary, and industry forums as required.
WORK EXPERIENCE & FORMAL QUALIFICATIONS
• Bachelor of Marketing, Business, or a related field (post-grad studies advantageous).
• 8–12+ years’ experience in brand management, with demonstrated success leading global or multi-market brands.
• Proven experience building luxury or premium brands, preferably within food, beverage, lifestyle, or hospitality.
• Strong track record in developing long-term brand strategy and translating it into commercial results.
• Experience managing teams and developing emerging marketing talent.
SKILLS & BEHAVIOURS
• Strategic brand marketer with a solid understanding in how brands drive growth
• Strong commercial business leader with good financial acumen and P&L awareness.
• Exceptional ability to translate insight into clear strategy and powerful execution.
• Creative visionary with strong judgment and data-driven decision-making.
• Excellent written and verbal communication skills, with the ability to tailor messaging across audiences and cultures with strong storytelling capability.
• Highly organized with strong budget and project management skills.
• A confident leader who contributes to a positive, collaborative team culture
• Committed to capability building and succession planning, ensuring the brand function continues to grow in maturity, confidence, and impact.
• Highly credible influencer at senior and executive levels.
• Demonstrates deep personal accountability, curiosity, and a passion for brand-building excellence that fosters a mindset of continual learning.
Offer
This role is offering a very strong remuneration package, with excellent base salary for the right candidate. To learn more about this role, submit your application or contact Ben Fitzgerald via ben@hastingspeople.com
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