Job Description
Client Profile
Our client has been at the forefront of great hospitality in the US over the last number of years. With incredible venues across some of the strongest markets in America.
Each site is comprised of unique concepts with premium food & beverage offerings that are truly loved by the community. From casual dining to upscale high volume, they all share the same philosophy of great product and great guest experiences.
Job Description
The Director of Marketing will oversee the overall marketing strategy, execution, creative direction, and brand positioning across all venues and concepts within the group.
This role requires a balance of:
- Strategic leadership
- Brand development
- Creative direction
- Revenue generation
- Team management
- Guest engagement
- Cultural relevance
The ideal candidate deeply understands luxury lifestyle hospitality and knows how to build brands that feel aspirational, culturally connected, and operationally effective.
Key Responsibilities
Brand & Marketing Strategy
Lead overall marketing strategy across all restaurant and hospitality brands within the group
Develop annual and quarterly marketing plans aligned with company objectives
- Build brand positioning strategies for existing venues and new openings
- Ensure consistent brand identity, voice, and creative standards across all touch points
- Identify emerging hospitality, food, design, nightlife, and cultural trends
Creative Direction
- Oversee all creative output including:
- Social media
- Campaigns
- Photography
- Video
- Graphic design
- Copywriting
- Website content
- Email marketing
- Event collateral
- Collaborate closely with internal designers, agencies, photographers, videographers, and content creator
- Maintain elevated aesthetic and storytelling standards aligned with premium hospitality brands
Digital & Social Media
- Lead digital marketing strategies across all platform
- Oversee content calendars and social growth strategies
- Develop initiatives that drive:
- Brand awareness
- Engagement
- UGC
- Reservations
- Foot traffic
- Analyze performance metrics and optimize campaigns accordingly
- Stay ahead of platform trends and evolving digital behaviors
Influencer & Partnerships
- Build and manage influencer, celebrity, media, and strategic partnership relationships
- Develop collaborative campaigns with brands, hotels, fashion, wellness, music, and lifestyle partners
- Oversee VIP marketing and community-building initiatives
- Create culturally relevant activations and experiential events
New Openings & Activations
- Lead marketing strategy for new restaurant openings and expansion markets
- Develop launch campaigns, PR strategies, events, and local partnership plans
- Execute innovative activations that generate buzz and media attention
- Revenue & Performance
- Collaborate with operations leadership to drive sales performance
- Develop marketing initiatives tied to:
- Reservations
- Guest frequency
- Seasonal promotions
- Large party bookings
- Events
- Beverage sales
- Daypart growth
- Monitor campaign ROI and marketing effectiveness
Team Leadership
- Manage and mentor internal marketing team members and external partners
- Build scalable marketing systems, workflows, and processes
- Foster a high-performance, collaborative, and creative culture
- Assist in recruiting and developing marketing talent
Qualifications
- 7+ years of marketing experience in hospitality, restaurants, nightlife, hotels, lifestyle brands, or related industries
- Proven experience managing multi-location or multi-brand marketing initiatives
- Strong understanding of hospitality culture, guest experience, and luxury/lifestyle branding
- Deep understanding of social media, digital marketing, influencer strategy, and content creation
- Exceptional creative instincts and visual taste
- Strong leadership and communication skills
- Ability to thrive in fast-paced, entrepreneurial environments
- Experience managing agencies, budgets, and marketing calendars
- Strong analytical and commercial mindset
- Experience with restaurant marketing platforms and reservation systems preferred
Preferred Experience
- Hospitality group or lifestyle hospitality experience
- Experience opening new venues or launching hospitality concepts
- Existing network across media, influencers, nightlife, hospitality, and creative industries
- Experience with experiential marketing and partnerships
- Understanding of luxury consumer behavior and culturally driven marketing
We are looking for someone who:
- Thinks creatively but executes operationally
- Understands both aesthetics and business performance
- Can build culturally relevant brands that people emotionally connect with
- Has exceptional taste and attention to detail
- Is highly organized, proactive, and commercially aware
- Loves hospitality, restaurants, nightlife, travel, and culture
Offer
This role is offering a strong remuneration package based on the experience of the candidate.
To learn more about this role, submit your application or contact Ben Fitzgerald at ben@hastingspeople.com
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https://www.hastingspeople.com.au/privacy-policy
