Job Description
Client Profile
Our client is the leading supplier of Wagyu Beef globally touching 16 markets. With a focus on nature-led approach to farming to deliver a premium product for the best restaurants in the world.
Job Description
The Customer Activation Manager – East Coast US will be responsible for developing, executing and reviewing in-market brand activations, distributor materials and events. They play a central role in providing proactive marketing support to our key distribution partners and their customers. They will partner closely with the brand and sales team to support our brand growth within the US market.
You will be passionate in your role and demonstrate this through proactively performing tasks and designing innovative ways to improve our execution standards.
Scope of Role
The role of the Customer Activation Manager is to ensure, through targeted marketing, that our client enhances the brand experience and assists in delivering business objectives in the channels / customers aligned to the overall brand strategy.
Key Responsibilities
Activation Planning & Delivery
Plan, execute and review customer marketing initiatives for East Coast US region, ensuring alignment between brand strategy and market sales objectives to deliver the agreed business outcomes
Deliver in market brand activities across the various channels, sub segments and customers meeting aligned business objectives
Manage in market resources (distributor/ internal) to execute marketing initiatives with excellence
Create, plan, and execute in market events that deliver against brand and/or sales initiatives
Perform post implementation review (PIRs) to track and report on performance and impact of marketing activities
Manage in-market customer marketing spend to maximise returns ensuing spend is aligned to agreed strategy and business priorities
Market Intelligence
Support business decision making and strategic planning with analysis of markets, channels, category/sub-segments, and brands
Leverage market data and trends to turn insight into commercial outcomes
Evaluating the return on customer activity, looking for key insights and providing commercially effective recommendations for the future or to course correct
Supporting global marketing team in the planning process with customer insights and market trends.
Customer Engagement
Ensure all customer-facing content is on-brand, relevant, and tailored to the customer experience within that market
Continuous improvement of the customer experience reviewing processes, tools and collaterals used in market (brochures, images, sampling, education etc)
Leverage customer insights (Voice of the customer, customer interviews) to develop programmes designed to strengthen our relationship with customers and improve overall engagement
Supporting sales team with localized tools and assets they need to do their jobs ie sell sheets, trade presenters, customer decks etc
Lead through our Values and Behaviours
Be Curious – Look beyond the expected and always seek out opportunities to grow.
Be Generous – Reach beyond your patch and contribute to the bigger picture.
Own your Impact – Take accountability for what you do and set your bar high
Required Experience:
3+ years of experience in a Brand or Customer Marketing role (within the Food and Beverage industry a preference)
Experience working in the NYC market
Exposure to / experience with Digital / Omni-channel marketing (highly desirable)
Experience in managing agencies
Experience in managing and reporting on A&P budgets
Degree in Marketing, Business or equivalent
Skills & Competencies
Proven leadership and influencing skills to drive delivery of business outcomes
Excellent business judgement with a bias towards data-based decision making.
Excellent organisational and planning skills, such as the ability to prioritise and meet deadlines, exceptional attention to detail, and excellent time management skills.
Exceptional written and verbal communication skills - ability to articulate ideas and persuade stakeholders.
Excellent project management skills
A strong relationship builder across diverse backgrounds and cultures
Proficiency in Microsoft Excel & PowerPoint and an analytical mindset is essential.
Digital marketing understanding
Experienced in writing concise, clear and informative briefs
Ability to understand and leverage data and insights in the development, execution, and review of in-market initiatives
Ability to tailor content for different audiences / customers
A deep sense of accountability, ownership, and passion
Ability to set up and improve processes to seamlessly execute and review marketing programs
Results driven with the ability to work autonomously and comfortable with ambiguity
Strong cross functional collaborator
Passionate about the food, beverage and dining scene
Offer
This role is offering a very strong remuneration package, with excellent base salary for the right candidate. To learn more about this role, submit your application or contact Ben Fitzgerald via ben@hastingspeople.com
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