Peritiv: A Smarter Approach to Hospitality Performance
Hospitality has always been an industry built on people, performance and experience. But despite how critical those elements are, many hiring, development and operational decisions are still made on instinct alone.
That is exactly why we created Peritiv.
Built by Luke Butler, Peritiv was designed to bring greater clarity, consistency and confidence to the way hospitality businesses assess people, improve guest experiences and make strategic decisions. It combines capability assessments, personality profiling, guest experience audits and advisory services into one practical, evidence-led platform tailored specifically for the hospitality industry.
At Hastings People, we have spent years helping operators recruit exceptional talent across venues, groups and corporate hospitality businesses. Along the way, we identified a common challenge: many businesses lacked objective tools to properly evaluate capability, identify development gaps or benchmark performance.
Peritiv was created to solve that problem.
The Three Pillars of Peritiv
Peritiv People
Peritiv People focuses on assessing and developing hospitality talent.
This includes capability assessments, personality profiling and role-specific evaluations designed specifically for hospitality positions. Rather than relying solely on interviews, businesses can gain a deeper understanding of how candidates and employees perform across key operational and leadership competencies.
Assessments are tailored to hospitality roles including General Managers, Venue Managers, Head Chefs, Marketing Managers and operational leadership positions.
The result is a more structured and objective approach to recruitment, internal promotions and leadership development.
Peritiv People helps businesses:
Identify capability strengths and development gaps
Improve hiring accuracy
Reduce costly mis-hires
Support succession planning
Benchmark leadership performance
Build stronger, more aligned teams
In an industry where poor hiring decisions can significantly impact culture, retention and guest experience, having better assessment tools creates a major competitive advantage.
Peritiv Experiences
Great hospitality brands are built on consistent guest experiences.
Peritiv Experiences provides businesses with detailed operational and guest experience audits designed to evaluate how venues perform in real-world conditions.
These audits go beyond traditional mystery shopping. They assess operational consistency, service standards, team interactions, guest engagement and overall brand execution.
The purpose is to provide operators with clear, actionable insights that help improve service delivery, team performance and customer satisfaction.
For hospitality groups managing multiple venues or brands, this creates a consistent framework for measuring and improving operational excellence across the business.
Peritiv Advisory
Peritiv Advisory supports hospitality businesses with strategic guidance across people, performance and operational improvement.
Drawing on deep hospitality industry experience, the advisory arm helps operators tackle challenges around workforce planning, organisational structure, leadership capability and business performance.
Whether businesses are scaling, restructuring, improving culture or building stronger leadership teams, Peritiv Advisory provides practical, commercially focused support grounded in hospitality realities.
The focus is always on creating sustainable operational improvement , not generic consulting recommendations disconnected from day-to-day venue operations.
Why Capability Assessments Matter in Hospitality
One of the core foundations of Peritiv is capability assessment.
In hospitality, many hiring and promotion decisions are still based on experience alone. While experience is valuable, it does not always accurately measure capability.
Capability assessments provide a more structured way to evaluate how effectively someone can perform in a role. They assess a combination of technical knowledge, leadership ability, decision-making, behavioural traits and operational thinking.
A strong resume or confident interview does not always translate into strong operational leadership. Equally, high-potential employees are sometimes overlooked because they interview less confidently despite possessing strong capability.
Peritiv’s hospitality-specific capability assessments help businesses move beyond gut feel and make more objective talent decisions.
For example, a General Manager assessment evaluate areas such as:
Finance & Cost Control
HR & Culture
Product Knowledge
Operations
Compliance
Similarly, assessments for chefs, marketers and venue leaders are designed around the real competencies required for success in hospitality environments.
The benefits extend well beyond recruitment.
Capability assessments can also support:
Internal promotions
Leadership development
Succession planning
Performance benchmarking
Training investment decisions
Workforce planning
Most importantly, they help hospitality businesses create stronger, more capable leadership teams that drive both operational performance and guest experience outcomes.
The Future of Hospitality Performance
As hospitality continues to evolve, operators need better tools to support smarter people and performance decisions.
Peritiv was built specifically for this industry, combining practical hospitality expertise with evidence-led assessment and advisory solutions.
At Hastings People, we believe the future of hospitality performance will belong to businesses that combine experience with insight, instinct with data, and culture with capability.
Peritiv is designed to help hospitality businesses do exactly that.